Recruited to Northwestern in 1957 as a football trainer, Pierce was a four-year letterman in that position. As a student, he was an N Club officer and sports editor of the university newspaper.
He joined the staff of The Times-Picayune in New Orleans after receiving his journalism degree in 1961 and became executive sports editor at age 24.
Pierce returned to Northwestern in 1965 as Sports Information Director. He later served as News Bureau Director and assistant to the president and has been vice president of External Affairs for more than 30 years.
He was co-chair of Northwestern’s Centennial celebration and 125th anniversary activities and has served as institutional representative to the NCAA and Southland Conference. He is a former president of the conference and was Northwestern’s liaison for the filming of “Steel Magnolias.”
Pierce brought the Louisiana Sports Hall of Fame to Natchitoches in 1972 and directed the program for nearly 20 years. During that time, he was named one of the 20 “Most Influential People in Sports in Louisiana” by The Times-Picayune.
Author of thousands of newspaper and magazine articles and a book of columns and co-editor of two other books, Pierce has received numerous journalism awards and honors for other civic, social and professional activities.
He has been inducted into the Louisiana Sports Hall of Fame and N Club Hall of Fame.
Pierce and his wife Regina have established endowed scholarships in athletics and education at NSU. Together, they have four children, seven grandchildren and three great grandchildren.